Gap Mother’s Day 2017 Campaign & Film

Gap Mother’s Day 2017 Campaign

Gap Mother’s Day 2017 Campaign

Gap Mama Said 2017 Ad Campaign
Models: Candice Swanepoel, Liv Tyler, Coco Rocha, Jurnee Smollett-Bell, Cass & Ali Bird
Photographers / Directors: Liv Tyler, Paola Kudacki

Model Candice Swanepoel with son Anacan (6 months)

‘Motherhood is so different for each woman – it’s your unique journey, and I love that I’m able to share my experience as a mother in this project.’

Actress Jurnee Smollett-Bell with son Hunter (5 months)

‘When I think of ‘Mama Said’, I think of things my mama used to say to me. My mom used to try to reinforce the fact that it is important to live your truth and be authentic and don’t apologize for who you are, I look forward to passing that to my son.’

Model Coco Rocha with daughter Ioni (age 2)

‘I’ve never felt so strong and powerful as I did bringing my daughter into this world. Being a mother is by far the most rewarding and beautiful experience I’ve ever had.’

Artist and photographer Ali Bird and wife Cass Bird with son Leo (age 9) and daughter Mae (age 7)

‘I love every aspect of ‘Mama Said,’ it’s exciting to be doing this as a family with Gap and Every Mother Counts to support mothers who don’t have access and need the help,’ Ali Bird.

Actress Liv Tyler with son Sailor (age 2) daughter Lula (9 Months)

‘I’ve always loved the Gap. Growing up in America, Gap is such a big part of your life and I thought it was such a special thing to do a project that involves the mothers, the children and Every Mother Counts.’

Gap Mother’s Day Film 2017

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